Leadership Team

/Leadership Team
Leadership Team2017-03-15T14:37:14+00:00
Edward Armitage

Edward Armitage

JAM Chairman and Artistic Director

A freelance recording engineer, working mainly in the classical music field. He has worked with many artists and record companies over the years, many of whom have become involved with JAM.

Since its inception in 2000, Edward has been involved with all aspects of the day-to-day running of JAM; chairing Panel and Trustees’ meetings, researching and short-listing the annual commission, running the submissions process, giving artistic direction and managing JAM on the Marsh and giving countless interviews for the press, radio and tv. Edward is recognised for his positive attitude to collaboration with artists and organisations, both in the UK and further afield.

Sarah Armitage

Sarah Armitage

Head of Marketing and Fundraising

Sarah spent 20 years within the marketing and sponsorship industry, operating both as a media-owner and agency. Working with blue-chip clients such as Cadbury, Diageo and Motorola, Sarah managed multi-million pound budgets, generating significant return-on-investment.

In 2007, Sarah joined JAM to drive forward brand profile and recognition of its activities amongst new and returning audience, partners, funders and media. In 2016, media reach soared to 4.7million, including Radio 3 broadcast and TV coverage. With this positive profile, through an effective multi-stream fundraising strategy including JAM Supporters, state funds, private trusts and foundations, artistic collaboration, ticket sales and in-kind, Sarah raises sufficient funds to enable JAM to develop its ambitious and high quality arts delivery.

Michaela Croker

Michaela Croker

Education & Events Manager

Michaela came to JAM in early 2015 as an Arts Management intern whilst studying for her Master’s degree in Cultural and Arts Management at the University of Winchester. She has since then progressed and grown within JAM as Company Administrator to most recently Education and Events Manager.

Michaela has been immersed in the Arts from a young age, also holding a degree from the University of Winchester in Choreography and Dance. Over the years, she has found herself teaching dance in Sydney and in more recent years working as an Arts Facilitator with a number of groups in London; developing arts projects as a way of community building or running Creative Clubs for disadvantaged and vulnerable children. She is passionate about creating and developing artistic opportunities within arts deprived communities.